6 REASONS WHY YOU SHOULD NOT BOTHER WITH SEO – The Holy Grail of Search Engine Optimization (SEO) is to attain a 1st Page, 1st Position listing on Google search for a chosen set of keywords or keyphrases.
The SEO concept and sales pitch is a simple one; get to the top of Google search and millions of people will visit your website.
It’s amazing how many newbie webmasters will spend huge amounts of time, effort and money trying to obtain that No.1 slot and yet the Holy Grail is not only elusive but in fact almost worthless.
Here are 6 reasons by you should NOT bother with SEO:
No.1 – The SEO Expert
There are very few competent SEO experts out there and finding one that is worth the fees they charge is akin to finding a lone flea on a dog.
During any one week I get an average of ten emails a day and 99% of these come from India; which appears to be the SEO capital of the world.
You have to start off by asking yourself why the SEO Company felt the need to spam your email box with the offer of obtaining the Holy Grail. Ask yourself this simple question: “If the SEO Company was any good why does it need to spam people; surely it could get itself a decent ranking from Google and therefore produce its own organic traffic in order to obtain customers?”
Conclusion: Never do business with an SEO company that spams your email box; you will be wasting your money and they WILL NOT deliver on their promise.
No.2 – SEO Does NOT Always Deliver the Visitors You Imagine
Going back to the spammers above; the chances are if you engage one of these companies they will end up doing more harm to your standing with Google rather than deliver any real long term benefits.
Note I said ‘long-term’ benefits because when it comes to SEO that’s what you are looking for. The goal is to obtain high rankings but for this to happen it takes time and patience and for it to be sustainable it must be organic and natural.
Most SEO guys are looking for a quick but and if they find a sucker they’ll take full advantage of that person and offer all manner of promises; including the ‘Golden Guarantee’ of getting your website ranked No.1 for your chosen keywords or keyphrases.
The truth is that SEO guys will often manipulate your choice of keywords and keyphrases because they know it would be impossible to get you listed on No.1 with the choices you have made. Slowly but carefully they will get you to change your mind and in the end convince you that the keywords and keyphrases they want to rank you for are highly beneficial. The truth is that their chosen keywords and keyphrases will certainly be attainable for the No.1 position but will so obscure that you won’t get any real levels of traffic for your efforts.
No.3 – Never Buy Back-Links
Back-links are used as a signal to Google that other people like your content. Each back-link is like a vote of confidence but Google wants these votes to be organic; that are real votes and not those who have been obtained by payment or agreement to exchange links.
For a long time now Google has stated that it can detect back-links that have been purchased or gained through a link-exchange program. If you engage in this type of activity; or allow your SEO expert to do so on your behalf, then not only will you be wasting your money you can in fact damage your reputation with Google to a point where they will remove your web pages from their index and ban you.
There are two ways you can get back-links that won’t cause you a problem and neither involves hiring someone else:
Comments: Look around the web and find articles that you can comment on and leave a link. Make sure that the article you are commenting on is relevant to the content you want to link to. When leaving a comment make it useful so that it adds to the article. Leaving a message that says; “Great article I’ll visit again.”, with a link is only going to aggravate the web owner and it’s likely they’ll mark your comment as spam.
Content: Write great content that others will find useful and you’ll find that they will share it and use it as references within their own articles. Google likes the fact that people link to other interesting and relevant content and so if you get a back-link this way it boosts your rankings; especially if that link is on a website that has a PageRank of 4 or more.
DO NOT make a vast list of where you want to comment and then pound the keyboard; try to create just 5 or 10 back-links a week. This, in Google’s eyes, will be deemed more natural and therefore put you in good standing.
If you go from zero back-links to 1,000 back-links in a week then it is likely Google will flag your site for spam and if they detect anything unnatural you are going to get penalized. Slow and steady growth is the key; remember Rome wasn’t built in a day.
No.4 – Hands Off My Website
As I have said, SEO Companies will sell you all manner of promises of super-stardom on the web and 99.9% is a complete fantasy.
Personally I wouldn’t trust an SEO guy with a stick of candy let alone my business. The issue here is that Google doesn’t like anyone trying to ‘game’ it’s system for higher rankings and the cold hard truth is that SEO is all about ‘gaming’ the system.
The idea is to manipulate a webpage so that it ranks well in the search results for any particular keyword or keyphrase. What Google wants is for the page to contain content that is relevant, unique and therefore useful to the search user.
If you constantly produce high quality articles or other types of content that users like then you won’t have to manipulate the page for SEO. Your readers will share what you produce and in return send a clear signal to Google that your pages are worth visiting and therefore push it up the rankings.
No.5 – Beating the Competition in Rankings
Considering there are over 1 trillion pages on the web it’s unlikely you’ll come up with something completely unique and therefore you will have competitors. If you are just starting out then you must appreciate that your competitors have the edge and your job is to produce something that is better than what the competition has.
If you do this successfully then your content will be noticed and shared and in return you’ll rise above your competitors. Don’t expect this to happen overnight – it takes time, dedication and a lot of hard work.
Think back to what I said earlier about how an SEO Company will carefully manipulate your choice of keywords and keyphrases. This is because they know full well that trying to compete with competitors who are well established is almost impossible in the early stages; especially in areas where the keyword or keyphrases are highly competitive.
No.6 – Google is NOT Worth Worrying About
Take a look around the web on the subject of SEO and you will quickly establish the fact that Google is king of the hill. Rarely will you hear SEO experts talk about Bing or Yahoo.
If you worry about getting your website ranked in Google then you are about to take a journey that will probably see your little business fold within a year.
You’ll end up spending thousands of dollars on useless SEO experts and spend hundreds of hours trying to tweak your content so that it complies with Google’s guidelines.
Do yourself a favour; create an XML Sitemap. Once you’ve done this open a Google Webmaster Account. Now submit your XML Sitemap. All this is free and easy to do. Now log out of Google and forget about it.
You need to concentrate on the content you produce and not worry about something you cannot control. It is possible to hire an SEO guy who will be able to manipulate a few of your pages for a decent position in Google search but the truth is that Google is constantly changing its algorithms that determine the search results.
Engaging in any type of SEO is just plain dumb and if you go this route you’ll end up like most of the other dummies; poor – because you gave all your money to SEO experts.
I know you are looking for super-stardom but trust me, Google is not the be-all and end-all of a successful website – you are. It is the content that you create which defines you and if you produce that great content then people will find you, they will share and you will make money.
Do you honestly think the likes of Facebook owes its success to its Google Rankings? What about Twitter? Did they find success through a No.1 Ranking in Google? The answer is ‘NO’ they didn’t – they produced something that people liked and in return those people shared what they had to offer.
Forget Google, don’t even give them a second thought and here’s another good reason. One of your biggest competitors could be Google. Look closely at how many services Google runs, from Google Search, YouTube, Google News and more – do you honestly think you can compete against a company this size and one that actually controls how the search results are determined?
Last year the U.S Department of Justice found Google NOT guilty of manipulating its search algorithms for its own competitive advantage. This is a bit strange as one year later the EU Commission on Fair Trade uncovered the fact that Google was indeed manipulating its search algorithms.
The best thing you can do is to concentrate on producing great content and then share this throughout the social networks. You will quickly find that Social Networking is far more effective than any pie-in-the-sky scheme an SEO expert could sell you and it’s completely free and doesn’t require much effort other than hitting the ‘Share’ button.
So the key rules of a successful website are:
Avoid SEO experts
Forget about Google
Concentrate on Sharing via the Social Networks
All you really have to do is produce content that people love and with the power of the social networks you’ll reach super-stardom without losing sleepless nights worrying whether Google’s next algorithm is the one that will sink your business.
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