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Scarlet Johansson SodaStream Advertisement Debacle

Scarlet Johansson SodaStream Advertisement Debacle

SCARLETT JOHANSSON SODASTREAM ADVERTISEMENT DEBACLE – Today in the news is Scarlett Johansson, you know the deliciously hot curvy blonde that starred in The Island and The Avengers; yes Ms. Johansson is certainly hot and her salary and lifestyle certain pay testament to that for movie makers and big brands are throwing millions of dollar her way.

At one point Scarlett Johansson took a decisive decision, either keep on promoting Oxfam for almost nothing or take a lucrative offer from SodaStream.

It was at the time a highly contentious and controversial decision for SodaStream operates out of the West Bank where Oxfam claims the firm profits from illegal trade that harms Palestinians.

Despite everything that was said about her role in the SodaStream advertisement Ms. Johansson insists that the company does in fact provide employment for hundreds of West Bank Palestinians along with Israeli Jews; therefore maybe Ms. Johansson is correct in her assertion that such provides for people of opposing views to work alongside one another, receive equal pay, equal benefits and equal rights.

The trouble with Oxfam, like many of the high street charities, it appears to have little room to criticise or cast any dispersion on another for it often appears that such charities seem far more concerned about looking after their boardroom executives than they do about helping the poor and needy.

According to sources, Scarlett Johansson was reputedly paid a whopping £13 million for her role in The Avengers.  On top of that there’s also a plethora of top-brands paying her £3 million a pop for acting as an ambassador for their products.

Yes, it’s great work if you can get it but I doubt anyone will be kicking my door down anytime soon to hand over a pot of gold; fifty and fat… it’s not an attractive proposition.

I certainly like Scarlett Johansson not just because she’s drop dead gorgeous but also for the fact that she appears pragmatic about wealth.

In a recent interview Ms. Johansson was fairly forthright about money and the fact that she loves the idea and reality of being wealthy.  According to Ms. Johansson, and very much to the dismay of her manager, she isn’t one for scrimping or saving but rather likes to splash and enjoy her wealth to its fullest.

Well why not? Certainly Ms. Johansson still engages in charity work but attempting to vilify her and her wealth is rather naive if you ask me.  After all she earns it and therefore has the right to spend it any way she chooses.

I’ve written a number of articles on wealth and very wealthy people and it never ceases to amaze me how some people can get so angry at someone they clearly do not know just because of their lavish lifestyle.

Of course those who berate the wealthy are generally those who have little or nothing and yet consistently buy lottery tickets each and every week in the hope that they too will be able to live such a lifestyle.

I was once accused of writing an article from a rich person’s perspective; that is those admonishing me thought I too was some type of dot com billionaire living in an ivory tower with an abundance of minions working away whilst I pocketed the cash.

Laugh… well it was an amusing thought.  The truth is if it cost a single pound coin to get around the world I couldn’t afford to get outside the front door.

Now don’t get me wrong I’m not adverse to having wealth if it came my way and I can assure you, as with Scarlett Johansson I wouldn’t be a spend thrift but rather more of a philanthropist for that is, in my mind at least, a truly noble cause.

I still don’t understand why those without are so willing and ready to admonish those with and yet wealth is available to anyone who is willing to go that extra mile and put in the effort.

And for the record… SodaStream coughed up an impressive £243,000 for Ms. Johansson to star in their advertisement which incidentally is due to be shown live during the Super Bowl… now that’s what I call ‘Earning Power’.

Apart for all that was said you might also be thinking that there are far more important things happening in the world other than just a TV commercial.

More on this story is available from Daily Mail

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