SOCIAL NETWORKING GROWTH CONTINUES TO SURGE IN THE UK – According to the Office of National Statistics in the UK and Europe’s Eurostats the growth in online activity, especially in the use of the social networks, such as Twitter and Facebook, continue to grow; with over a fifth of all over 65’s going online.
Full Article: Daily Mail
Since 2006 the number of Britons using online services has doubled and nearly 33 million UK residents now log in daily to use social networks, including the two biggest players, Facebook and Twitter.
There appears to be conflicting reports here because it was only a little while ago that the media was reporting that UK Facebook users were closing their accounts in record numbers.
The internet is not just seen as a tool for the younger generation, although still predominately used by 16 to 24 year olds, it is now being taken up by greater numbers of those between the ages of 65 to 74; sparking a growth in online registrations for the social network giants.
During 2012 almost 48% of the UK population used social networks of one type or another to stay in touch with family and friends. The growing use of mobile devices has been attributed to developments in mobile device operating systems and ever increasing internet access speeds.
Recently the University of Michigan examined the use of social networks and concluded that excessive use was developing a culture of narcissism in the U.S. The study found that middle-aged narcissism was more abundant with Facebook users while younger people tended to show signs of narcissism when using Twitter.
I am beginning to think I’m a bit of an odd ball and for a number of reasons. To start with I have a personal Facebook account but not a personal Twitter account. I use my personal Facebook account once or twice a day; but that’s generally just to announce the articles that I have written.
I have to be honest that whilst I have spent nearly 20 years working in the internet industry I have never really caught the social media bug; on a personal level.
I regularly use my Facebook and Twitter accounts for Meebal.com for obvious reasons but I have never seen the point of using either as a way of staying in touch with my family or friends.
When I do visit my Facebook account I might spend a few minutes trawling through my friends activities but I have to be honest and say that the triviality to what is posted often infuriates me. I really can’t see the point in announcing every minute detail of what I am getting up to and wonder how people find the time to interact with the social network on the levels they do.
It was a short while ago that I wrote an article that posed the question as to whether the social networks were in fact making us less sociable.
From an online business prospective the social networks are critical to success. With Google’s ever incessant obsession with creating new algorithms to penalize website rankings in their index it appears more online businesses are beginning to focus their efforts on the social networks in order to drive more visitors to their websites.
Regardless of Facebook facing angry shareholders recently, due to the poor performance of its share price, it is unlikely that Facebook will crumble anytime soon; despite some analysts reporting that Facebook probably has a shelf life of about 8 years.
With over 1 billion users on Facebook and 500 million plus users on Twitter I suspect we will see a continuation in growth, albeit somewhat slower.
Do you regularly use Facebook and Twitter to keep in touch with your friends and family? Do you think its use is making you narcissistic? Please leave your comments below.